Digital denken statt Umsatz verschenken.

Christian Spancken: Digital denken statt Umsatz verschenken. Online-Strategien für den Mittelstand und im B2B-Geschäft. Econ Verlag, Berlin 2018, ISBN 9783430 In seinem Buch verdeutlicht Christian Spancken erneut, dass Digitale Transformation vor allem – wie der Titel...

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